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SOCIAL MEDIA MARKETING WORKSHOPS

Cost $15 per session ($30 for the day)


 


SESSION 1: 9:00 AM – 12NOON


DEVELOPING A MANAGEABLE SOCIAL MEDIA STRATEGY:


Keeping up with your social media content calendar can be difficult for a time-strapped business. Maintaining profiles, monitoring brand mentions, and creating content are all vital to your social media efforts, but can often put stress on your already limited resources. This course will help give you the knowledge to create a manageable, effective social media plan and posting schedule that can be executed in just 20 minutes a day.


SOCIAL MEDIA & CONTENT DECISIONS THROUGH DATA:


The way we plan and create content is always changing. New and readily available technologies allow you to gather new and interesting data on your targeted audiences. This data allows you to track the effectiveness of your efforts and online habits of your audiences. This session examines the relationship between analytical and social media data and how you that information to create better social media.


 


SESSION 2: 1:00 PM – 4:00 PM


ADVANCED SOCIAL MEDIA STRATEGY AND TACTICS


In order to stay relevant in the competitive social media landscape, companies are having to look at taking a more advanced approach. We’ll use this session to look at some of the more advanced strategies, tactics, and tools that our agency uses to stay relevant in the social media world.


INTRODUCTION TO MICRO CONTENT


Creating content can be a daunting task for any organization. Taking larger pieces of content and breaking them down into bite-sized chunks is an effective way of keeping things manageable. We will look at an example of this process from the content collection phase right through to the organization and sharing of these bite-sized pieces.


To Register call 780-836-3348 or email miclettee@countyofnorternlights.com



Date:Time:Location:Event Coordinator:

October 17, 2017

9:00 - noon, 1 pm - 4 pm

County of Northern Lights Office
600 - 7th Ave NW, Manning



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